Market Development Manager

Organisation: Group of Companies
Work Area: Freetown Sierra Leone
Employer: Afriqia HR Solutions
Application Deadline: 8th July, 2021
Location: Freetown, Sierra Leone. Open to all nationalities.

Women are strongly encouraged to apply.

Application Instructions:
To apply enter “Market Development Manager” in subject line and email with a Cover Letter and CV attached.

  • Key Purpose

    To play a key role in the future direction of a group company and development of strategies with the aim of increasing profit and volume of the businesses.

  • Duties

    • Refine and implement new business plans for best fit market segments.
    • Manage all development projects in liaison with the General Manager.
    • Develop and implement product marketing strategies to align product features and roadmap to meet customer and sales channel requirements.
    • Implement marketing concepts and expand marketing to include social network activities and events which support organisational objectives.
    • Perform marketing analysis and overall branding, advertising, and promotional campaigns.
    • Build and maintain relationships with clients, customers and suppliers.
    • Stay up to date on current and future trends.
    • Target specific niches and market segments to cater to for every company.
    • Plan, direct and coordinate marketing policies and programs.
    • Determine the demand for products and services offered by every company and its competitors.
    • Identify potential customers for every company.
    • Develop pricing strategies with the goal of maximising the overall group’s profits or market share.
    • Oversee product development or monitor trends that indicate the need for new products and services.
    • Adhere to all marketing policies and regulations.
    • Conduct all other marketing development duties for the group as deemed necessary.
  • Education and Experience

    • Bachelor’s Degree in Business Administration, Marketing, Business Development or related field.
    • A Master’s degree in Marketing or Business Development is a bonus.
    • A minimum of ten (10) years of experience in business development, marketing or related field.
    • Previous experience in management or business development for a group company is preferred.
  • Qualities and Skill

    • Strong creativity and innovation.
    • Detail oriented, organised and self-assured.
    • Excellent interpersonal skills.
    • Exceptional technical skills.
    • Ability to learn and apply knowledge.
    • Excellent critical and strategic thinking skills.
    • Complex problem-solving skills.
    • Excellent negotiation skills.
    • Sound judgement and decision-making skills.


CVs from University leavers in Sierra Leone are welcome and will be considered for entry level positions and for internships. When submitting your CV for open consideration, please accompany with a cover letter clearly indicating job interest.

All candidates must be able to work in the English Language. Applications are welcome from both within and outside Sierra Leone.