Marketing Data Analyst

Organisation: Group of Companies
Work Area: Freetown Sierra Leone
Employer: Afriqia HR Solutions
Application Deadline: 8th July, 2021
Location: Freetown, Sierra Leone. Open to all nationalities.

Women are strongly encouraged to apply.

Application Instructions:
To apply enter “Marketing Data Analyst” in subject line and email with a Cover Letter and CV attached.

  • Key Purpose

    To perform a qualitative and quantitative market analysis to obtain information on current marketing strategies and provide marketing plans to improve the success of the company.

  • Duties

    • Analyse sales channels and customer intent.
    • Measure the return on investment of all advertising campaigns.
    • Research and implement marketing tools to support the company’s promotional projects.
    • Work closely with the Group Marketing Development Manager to identify opportunities for new client acquisition.
    • Process, design and present data in a way that helps the company make more informed decisions.
    • Provide technical expertise in data storage structures, data mining and data cleansing.
    • Assess tests and implement new or upgraded software and assets with strategic decisions on new systems.
    • Manage and design the reporting structure including data sources, security and metadata.
    • Categorise and evaluate the company’s competitors.
    • Understand the company’s competitors’ strengths and weakness in comparison to the company’s.
    • Analyse the company’s customer ratings and feedback in comparison to competitors.
    • Report results of data analysis of company and its competitors to the General Manager in a clear and standard format.
    • Adhere to all marketing and business policies.
  • Education and Experience

    • Bachelor’s Degree in Mathematics, Statistics, Marketing or related field.
    • A minimum of four (4) years in data analysis, market analysis or related field.
    • Previous experience in market research and competitor analysis is required.
  • Qualities and Skill

    • Proficiency in Microsoft Office (Word, Excel).
    • Strong data visualisation.
    • Strong presentation and interpersonal skills.
    • Excellent communication skills; verbal and written.
    • Strong critical thinking and problem-solving skills.
    • Ability to analyse large data sets.
    • Detail oriented and organisational skills.
    • Excellent decision-making skills.


CVs from University leavers in Sierra Leone are welcome and will be considered for entry level positions and for internships. When submitting your CV for open consideration, please accompany with a cover letter clearly indicating job interest.

All candidates must be able to work in the English Language. Applications are welcome from both within and outside Sierra Leone.