Sales Manager

Employer: Benco Trading Ltd.
Reporting: General Manager
Start Date: 10th June, 2019
Work Area: Freetown Sierra Leone
Open to all nationalities

Application Instructions: Submit CV and Cover Letter to with “Sales Manager” in Subject Line.

  • Key Purpose

    To increase products under Benco Trading Ltd. umbrella and ensure sales of existing and new products range. This would take place predominantly through market knowledge/research, competitor analysis, implementation of sales plans and the supervision of an effective and high performing sales team.

  • Duties

    • Determining annual unit and gross profit plans by devising sales and marketing strategies that are focused on and driven by analyzing trends and results.
    • Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories.
    • Projecting expected sales volume and profit for existing and new products.
    • Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
    • Identify emerging markets and market shifts, always considering room for expansion in new products.
    • Establishing and adjusting selling prices by monitoring costs, competition and supply and demand.
    • Recruiting, selecting and orienting a sales team.
    • Maintain a very high standard of product and brand knowledge in the team.
    • Manage team compliance with all company policies and procedures, Customs regulations and relevant trading laws, raising any concerns or issues when necessary.
  • Education & Experience

    • Business Administration/Sales/Marketing Qualifications.
    • Experience driving sales strategies with a focus on FMCGs.
    • Minimum 5 years sales experience required.
    • Proficient in using MS tools, including Excel, Word & PowerPoint
    • Working knowledge of the West Africa, specially Sierra Leone, market preferred.
  • Qualities & Skills

    • Ability to create and meet goals.
    • Negotiation skills.
    • Customer service.
    • Budget Development.


CVs from University leavers in Sierra Leone are welcome and will be considered for entry level positions and for internships. When submitting your CV for open consideration, please accompany with a cover letter clearly indicating job interest.

All candidates must be able to work in the English Language. Applications are welcome from both within and outside Sierra Leone.